ABC123Me is a unisex clothing brand based in London. Launched in 2014, they make fuss free, clean line, carefully considered clothing in beautiful colours. Super soft to touch; low on branding but high on style, the clothes are manufactured in Portugal and in India - where cottons and garment dyeing are taken seriously.
Working with the creative director I saw their first wholesale collection into production and delivery and then the sampling of the next collection. We attended the kidswear tradeshows in Florence, Paris, New York and Tokyo and participated in Trunk shows in London.
Photographer: Aaron Smith