Over the last two decades Sammy Aki has worked extensively within British luxury menswear. From selecting fabrics, to developing patterns with the factories and makers, to styling global campaigns, then selling the product to buyers and the public. Sammy Aki has been instrumental in the full menswear cycle.
Always at the forefront of bespoke menswear Sammy worked with Anda Rowland (Anderson and Sheppard) to produce the critically acclaimed English Gentleman series. The presentations, the largest in the menswear world, showcased the best of Savile Row and St James tailoring and established the "blueprint" for men's fashion events.
With over 25 participating bespoke firms, whose work spans four centuries, collaborations included; Anderson & Sheppard, Chittleborough and Morgan, Ede & Ravenscroft, Edward Sexton, Edward Green, Emma Willis, G.J. Cleverley, Globe-Trotter, Henry Poole, James Lock & Co, John Lobb, Richard Anderson, Richard James Bespoke, Turnbull & Asser amongst others.
Prior to this Sammy was hired to develop, launch and manage Chucs, a luxury swimwear and lifestyle brand. She managed the design and concept of the flagship retail space and wholesale accounts including: Mr Porter, with Pop ups in Harrods and Hotel Du Cap.
Sammy continued her work in the swimwear arena with award winning, vibrant beachwear brand Ókun. The African inspired beachwear caught the attention of celebrities and key international retailers including United Arrows Tokyo, La Rinascente Milan, Le Bon Marche Paris, Luisaviaroma Florence, Matches and Browns London.
Whilst at Kilgour, Savile Row Sammy produced the RTW collections developing her technical understanding of fabric and garment construction. After Kilgour she spent some time as the PR Manager for the UK's oldest Bridal brand. This gave her fundamental insight into the industry and it showed Sammy someone had been forgotten - the Groom.
The Groom Style Consultant
A born and bred Londoner, Sammy has travelled the world extensively and worked on her fair share of Weddings. Based in London Sammy has built a client base of individuals from the arts, finance, fashion and music worlds: those with a spirit of adventure, who value her open approach and diverse offering.
When we started The Groom Style Consultant in 2012, we wanted you to have more than just your wedding suit. We wanted you to understand what you could have and build an everlasting experience for you.
Experience is more than just a buzzword for us. It is what drives us, to see the full picture, and provide you with the best we possibly can. It’s what makes work exhilarating each and every day and in turn we hope you feel this at each encounter with us.